The Position

Join A Place for Mom as a Regional Director of Outside Sales where you will lead a remote team of Healthcare Account Executives (HCAEs). HCAEs are in-field sales representatives responsible for building, nurturing, and working with healthcare facilities such as hospitals and skilled nursing facilities to support families that are being discharged but need more care at home or must move into a senior living community. Our HCAEs work with families, in partnership with our dedicated Senior Living Advisors, to find the right senior living communities or home care providers to serve each family’s needs. As Regional Director, you will develop a plan for your HCAEs to deliver on the company’s growth objectives, coaching and supporting them to be successful in growing the volume of referrals from their book of healthcare accounts. This role requires a combination of analytical and sales skills, a commitment to delivering a seamless consumer experience, and the ability to work cross functionally with other divisions within our organization to help the most families find the care they need.

Job Responsibilities

• Lead, manage, and develop a high performing, results-driven sales team via training, coaching, and motivating
• Conduct consistent in-field coaching with Healthcare Account Executives including ride-alongs, account strategy reviews, and live sales observation~75% of time in-field (regional travel) with your team
• Provide strong, dynamic leadership that mentors, develops, and guides team members to efficiently grow each account and drive the most referrals, move-ins, and new clients to our community and agency customers
• Analyze market and team performance data to identify growth opportunities and drive accountability to key performance metrics
• Develop and execute regional market strategies including territory optimization, account prioritization, and referral growth plans
• Inspect and manage referral pipeline health, including account penetration, referral lead generation, and conversion performance across the territory.
• Drive team attainment of monthly referral, move-in, and revenue targets through effective coaching, accountability, and market strategy
• Train, mentor and manage team on how to support families being discharged by understanding each family’s unique needs and working with Senior Living Advisors to refer to the appropriate providers
• Own recruiting, onboarding, and ramp success for Healthcare Account Executives within the territory
• Partner with teams across the business to roll out new initiatives, pilots, or processes (e.g., account scoring, CRM changes) to your territory to enhance team productivity
• Prepare and report on market performance to Senior Leadership as required
• Complete customer experience calls monthly for each team member to ensure customer satisfaction and solve any potential service recovery issues
• Occasional travel required for Divisional and Company sales meetings
• The position will require a flexible work schedule between the hours of 8am and 8pm, with night and weekend call requirements
  
  

Qualifications

• 5+ years enterprise or field sales experience
• 3–5 years leading field teams
• Track record of developing new sales talent into top performers and demonstrated ability of managing seasoned sales talent to maximize their performance
• Deep understanding of hospital discharge planning workflows and post-acute care ecosystems
• Ability to solve personnel issues both timely and professionally
• Promotes a positive and energetic sales atmosphere with the team
• Ability to deliver results while working in a highly independent environment
• Availability to travel weekly throughout your territory to work with your Healthcare Account Executives in the field.
• Collaborative approach to working with other departments or business functions, with focus on achieving shared goals
• Experience in change management and innovation. Thrives in a fast-paced, change infused, demanding environment with a willingness to roll up your sleeves, test new processes or approaches, and get the job done
• Strong communication skills with both internal and external stakeholders at all levels
• Effective time management skills
• Strong computer skills, including Word and Excel. Access to a designated home office space, allowing privacy during working hours, as well as a high-speed internet connection
  
  

Compensation

• Base Salary: $130,000-$150,000
• On Target Earnings: $180,000 - $200,000
• Benefits:
• 401(k) plus match
• Dental insurance
• Health insurance
• Vision Insurance
• Paid Time Off
  

About A Place For Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our Employees Live The Company Values Every Day

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
• Win The Right Way: We see organizational integrity as the foundation for how we operate.
• Embrace Change: We innovate and constantly evolve.
  
  

Additional Information

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.