Senior Marketing Operations Specialist (Workfront & Automation)

About the Role

We’re looking for a Senior Marketing Operations Specialist with strong expertise in Adobe Workfront, Workfront Fusion, and Workfront Planning to join our team.

In this role, you’ll design and optimize workflows, build automations, and work closely with clients to deliver efficient and scalable marketing operations solutions. If you enjoy solving complex problems, improving processes, and working directly with stakeholders, this role is for you.

What You’ll Do

Workfront Administration

• Configure and manage Adobe Workfront (Projects, Templates, Custom Forms, Layouts, etc.)
• Build and maintain request queues and intake processes
• Troubleshoot system issues and support day-to-day platform usage
• Ensure best practices and consistency across implementations

Workfront Planning

• Lead and support the implementation of Workfront Planning for campaign and operational intake
• Design and configure record types, fields, relationships, and intake structures
• Define strategic design of Planning, including data architecture, object relationships, and intake frameworks
• Establish how data flows between Planning and Workfront Workflow
• Work with stakeholders to design scalable, user-friendly, and fit-for-purpose solutions

Workfront Fusion (Automation)

• Build and maintain automation scenarios using Workfront Fusion
• Integrate Workfront with Planning and other tools where needed
• Handle data mapping, transformations, and API-based integrations
• Monitor and improve automation performance and reliability

Workflow Optimization & Problem Solving

• Review existing processes and identify opportunities for improvement
• Design solutions to streamline workflows and reduce manual effort
• Troubleshoot workflow, system, and adoption issues
• Continuously improve processes to enhance efficiency and user experience

Client Collaboration

• Work directly with clients to understand their requirements
• Translate business needs into effective Workfront solutions
• Participate in workshops, solution discussions, and demos
• Provide recommendations to improve processes and workflows

What We’re Looking For

Technical Skills

• Hands-on experience with:
• Adobe Workfront (configuration and administration)
• Workfront Fusion (automation and integrations)
• Workfront Planning (experience is highly preferred)
• Experience designing workflows, intake processes, and custom forms
• Familiarity with APIs and data mapping

Experience

• Minimum 3 years of hands-on experience working with Adobe Workfront
• Proven experience in designing and delivering Workfront solutions (administration, workflows, automation, or implementations)
• Experience working in a client-facing or agency environment is a strong advantage

Certifications (Required)

• Adobe Workfront Core Developer Professional (AD0-E912)
• Adobe Workfront Fusion Developer Professional (AD0-E902)

Skills & Attributes

• Strong problem-solving mindset and attention to detail
• Excellent communication and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced environment
• Proactive, adaptable, and eager to learn
• Willingness to learn and work on other MarTech platforms beyond Workfront

Nice to Have

• Experience with other marketing platforms (e.g., Marketo, HubSpot, Salesforce)