Responsibilities

• Own and shape the overall user acquisition strategy for the APAC region in alignment with global goals and local market dynamics
• Plan and allocate media budgets across digital channels to maximize the KPIs and meet growth targets
• Continuously optimize performance through real time adjustments based on KPIs, budget spend, market conditions, and input from GTM, BDM, and digital stakeholders
• Deliver on key digital performance metrics for the APAC region
• Identify growth opportunities by generating and testing hypotheses based on regional pain points and business challenges
• Lead exploration of new traffic sources and evaluate their potential for scale
• Act as the main point of contact for all marketing related inquiries in APAC related to ASO, SEM, and SEO
• Synthesize insights from creative performance data to inform future asset production
• Collaborate with internal stakeholders to develop clear briefs for creative assets tailored to regional audiences
• Communicate regularly with the GTM and business teams, preparing performance updates, strategic reports, and presentations
• Conduct competitor and market analysis to identify trends, threats, and opportunities
• Define and prioritize analytical tasks to support ongoing marketing decisions

Qualifications

• 4+ years of experience in digital marketing with a focus on performance and growth
• Proven leadership skills and experience managing teams in a dynamic environment
• Deep understanding of marketing measurement frameworks and data interpretation
• Hands on experience with attribution tools, MMPs, GA4, and campaign analytics
• Familiarity with the post IDFA/iOS 14.5 landscape and privacy first tracking approaches
• Excellent analytical and communication skills
• Experience in mobile app marketing (Android and iOS)
• Background in eCommerce or ride hailing user acquisition is highly preferred

Conditions & Benefits

• Health insurance with oncology coverage and life insurance included
• Hybrid work mode and flexile schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Diverse internal training programs
• Partially or fully payed additional training courses
• All necessary work equipment
• Fitness club membership discount