Strategy Development

• Lead the development and execution of regional content marketing strategies for EMEA and APAC, ensuring alignment with global marketing objectives and adapting to local market needs
• Identify key content themes, formats, and channels relevant to each region to support brand awareness, engagement, and sentiment improvement

Team Leadership and Management

• Manage a distributed team of 6 regional content marketers (3 in EMEA and 3 in APAC) and a network of freelancers and agencies, fostering a culture of collaboration, accountability, and growth
• Provide clear direction, regular feedback, mentorship, and performance evaluations to support individual development and team performance
• Set clear goals and key performance indicators for each team member and ensure alignment with regional strategies

Content Planning, Production, and Optimization

• Oversee the planning, creation, localization, and publication of content across social media, digital platforms, and influencer channels
• Ensure all content is consistent with brand tone, style, messaging, and business objectives
• Maintain a high bar for content quality, creativity, and cultural relevance in each target market

Influencer Marketing Supervision

• Supervise and optimize regional influencer marketing strategies in collaboration with media team
• Guide the team in identifying, onboarding, and managing influencers and agencies, ensuring authenticity, impact, and performance
• Ensure campaigns deliver on brand and performance metrics such as engagement rate, cost per view, cost per acquisition, and reach

Cross-Functional Collaboration

• Work closely with global and regional teams across marketing, product, brand, public relations, performance, and design to ensure content initiatives align with business goals
• Act as a key point of contact for regional content needs, ensuring timely and consistent communication between stakeholders

Performance Tracking and Reporting

• Monitor and analyze key content and influencer marketing metrics, providing regular reports and actionable insights to optimize strategy
• Use data to assess campaign effectiveness and identify growth opportunities across different platforms and markets

Innovation and Best Practices

• Drive continuous improvement by testing new content formats, storytelling approaches, and platform-specific features
• Encourage knowledge sharing and implementation of best practices across regional teams to improve efficiency and creativity

Budget Management

• Manage the content and influencer marketing budget for EMEA and APAC, ensuring effective allocation of resources to maximize impact and return on investment
• Monitor spending, review agency and freelancer costs, and evaluate campaign investments against performance outcomes

Professional Experience

• 3+ years of proven experience in a people management role, preferably in global or multiregional content, social media, influencer teams
• 5+ years of experience in content marketing, social media marketing, or influencer marketing with a strong portfolio of successful campaigns in both organic and paid formats
• Experience working with international markets, ideally in the EMEA and APAC regions, with a demonstrated ability to localize global strategy and manage regional nuances

Strategic and Operational Skills

• Deep understanding of social media platforms such as Instagram, TikTok, Facebook, YouTube, X (Twitter), LinkedIn, including algorithms, audience behavior, content formats, and platform-specific best practices

• Strong expertise in influencer marketing and agency management:

  • Talent sourcing and onboarding
  • Contract negotiation and collaboration structure
  • Performance monitoring and reporting
• Solid grasp of key performance metrics for both content and influencer marketing, including: Engagement Rate (ER), Cost per View (CPV), Cost per Acquisition (CPA), Reach, Impressions, CTR, VTR, Return on Investment (ROI), Return on Ad Spend (ROAS) from influencer partnerships

Leadership and Collaboration

• Demonstrated ability to lead and develop high-performing cross-functional teams in a fast-paced, remote-first or hybrid environment
• Experience in cross-cultural communication and collaboration with stakeholders across multiple time zones

• Strong project management skills with the ability to:

  • Manage multiple campaigns and initiatives simultaneously
  • Set clear priorities
  • Deliver high-quality results on time

Analytical and Creative Thinking

• Data-driven mindset with experience using analytics tools such as: Meta Business Suite, TikTok Creator Tools, Google Analytics, Influencer platforms like HypeAuditor or CreatorIQ
• Ability to interpret insights and optimize strategy accordingly, turning data into actionable decisions
• Creative thinking and storytelling skills with a strong sense of brand tone and narrative structure

Language and Communication

• Fluent English (written and spoken) is required
• Knowledge of other languages spoken in the EMEA or APAC regions is a strong advantage
• Excellent communication and presentation skills with the ability to inspire both internal teams and external partners