Responsibilities

• Cost-effective media planning & buying in line with region business & marketing plans (offline + online) for all activations in Mexico
• Work independently to manage and execute media projects
• Analyze marketing briefs and formulate effective media plans
• Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
• Coordinate with different teams and stakeholders for media plan execution
• Maintain relationships with media vendors and partners

Qualifications

• At least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
• Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present confidently
• Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
• Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
• Decision-making: being able to either take decision on their own or always propose a solution
• Problem-solving: focusing not on a problem but on a way to solve
• Collaboration: always finding the best solution for a team, ready to go beyond scope sometimes
• Attention to detail: always understanding what info is required and getting it
• Communication: being able to find an agreement as a team-player
• Time management: setting the priorities clear to ensure tasks delivered on time
• B2+ English and SpanishAt least 4 years of experience with Media (in media agency or on client-side)
• Ability to do the whole planning process independently
• Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
• Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
• Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
• Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present confidently
• Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
• Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that
• Decision-making: being able to either take decision on their own or always propose a solution
• Problem-solving: focusing not on a problem but on a way to solve
• Collaboration: always finding the best solution for a team, ready to go beyond scope sometimes
• Attention to detail: always understanding what info is required and getting it
• Communication: being able to find an agreement as a team-player
• Time management: setting the priorities clear to ensure tasks delivered on time
• B2+ English and Spanish